What is Purposive Communication

Purposive Communication

Is a type of communication that takes place with a purpose in mind.

Those five purposes are:

1. Informing
2. Expressing feelings
3. Imagining
4. Influencing
5. Meeting social expectations

when you utilize purposive communications, you plan and execute a communication process to fulfill any of these purposes.

It is the spreading of a message of communication or an idea to a specific group of audiences in the best-suited formats and through the right channels.

While there can be different forms such as oral and written, but the messages that are being shared are properly formatted and structured to serve the inherent purpose.

Types of Communication

1. Talking intelligently on a subject of import
2. Reporting on group work and/or assignments
3. Writing and delivering a formal speech
4. Writing minutes of meetings and similar documents
5. Preparing research or technical paper
6. Making an audio-visual or web-based presentation

Different Communication Skills

1. Listening
2. Speaking
3. Reading
4. Writing
5. Viewing

Oral vs Purposive Communication

1. Communication Mode
   • In the case of casual oral communication, the mode of communication is speaking.
2. Structure
   • For casual oral communication, there is no such structure or format used.
3. Feedback
   • There is no such requirement of formal feedback in the case of casual oral communication.
4. Record
   • Usually, there is no chance of maintaining any kind of record in the case of casual oral communication.